Who uses VMware?

VMware is a popular virtualization platform used by various organizations and professionals globally. This article explores the different users of VMware and how they benefit from it.

VMware enables users to create and run virtual machines on x86 based computers. This allows you to run multiple operating systems and applications on the same physical hardware. The virtualization software provides better resource utilization and reduces hardware costs.

Who uses VMware?

Enterprises and Large Organizations

Many large enterprises use VMware in their data centers and private clouds. The software helps them:

  • Consolidate servers and improve hardware utilization
  • Migrate workloads between different infrastructure
  • Build and manage virtual desktop environments
  • Enable faster deployment of applications
  • Improve business continuity and disaster recovery

Large enterprises often invest in the full suite of VMware products including vSphere, vSAN, NSX, and vRealize. The vSphere hypervisor allows them to run production workloads. While vSAN provides hyperconverged infrastructure for storage.

By using VMware, enterprises can reduce capital and operational costs in the data center. It also provides the agility and efficiency needed to respond faster to changing business environments.

According to Vmware’s own estimates, their solutions can deliver the following cost savings:

  • 50% lower capital expenditures
  • 30-40% reduction in hardware costs
  • 60-70% faster application deployment

Some notable enterprise customers using VMware include:

  • Samsung Electronics
  • Telefonica
  • Bank of America
  • Boeing
  • Walmart

Managed Service Providers (MSPs)

Managed Service Providers offer cloud hosting, infrastructure management and virtualization services to clients. Many MSPs rely on VMware to build and manage virtual infrastructure for customers.

By leveraging VMware’s enterprise-grade solutions, MSPs can:

  • Offer secure and scalable IaaS cloud solutions
  • Provide desktop-as-a-service and disaster recovery services
  • Manage and monitor customer infrastructure from a central platform
  • Maintain governance, compliance and access controls

VMware also enables MSPs to adopt a multi-tenant architecture. This allows resources to be shared securely between organizations on the same physical servers.

Top MSPs powered by VMware include:

  • Rackspace
  • Datapipe
  • Navisite
  • Fujitsu
  • CloudSimple

Cloud Providers

Leading cloud providers use VMware software to run their IaaS and PaaS services:

  • AWS offers VMware Cloud on AWS – an integrated hybrid cloud solution delivered as a service. This allows enterprises to migrate and extend their VMware-based environments to the AWS cloud.
  • Google Cloud partnered with VMware to allow customers to run VMware workloads on Google Cloud infrastructure.
  • Microsoft Azure offers Azure VMware Solution that brings VMware-based environments to Azure infrastructure.
  • IBM Cloud allows customers to deploy VMware solutions on IBM Cloud bare metal servers.
  • Oracle Cloud VMware Solution enables enterprises to seamlessly move VMware workloads to Oracle Cloud.

By partnering with VMware, cloud providers can attract more enterprise customers to their platforms.

SMBs and SMEs

VMware also serves the needs of small and mid-sized businesses effectively. SMBs can use cost-effective VMware solutions like Essentials and vSphere Hypervisor to virtualize servers and desktops.

Key benefits for SMBs:

  • Consolidate hardware and improve utilization
  • Centralize management and monitoring
  • Optimize resource allocation
  • Simplify IT operations with automation
  • Enable business continuity

VMware allows smaller businesses to punch above their weight and compete with larger enterprises. It grants them enterprise-class features at affordable pricing.

System Integrators & Resellers

As one of the most widely adopted virtualization platforms, VMware is a key solution offered by system integrators and resellers. It allows them to:

  • Offer services around server consolidation, cloud migrations, VDI, DRaaS etc.
  • Get services revenue, licensing revenue and annuity from VMware deployments
  • Become VMware Cloud Verified/Professional Services Certified partners
  • Receive partner incentives and support from VMware

Top system integrator partners include:

  • Accenture
  • HCL Technologies
  • Wipro
  • TCS
  • Cognizant

These SI partners have massive VMware practices with thousands of VCP certified consultants globally.

Hosting Companies

Shared and dedicated hosting providers also make extensive use of VMware to offer virtual private servers. VMware helps them maximize resource utilization and security on rented infrastructure.

By leveraging VMware, hosting companies can:

  • Offer self-service provisioning of VPS services
  • Provide customers access controls for multi-tenant security
  • Allow fast deployment of customer servers
  • Reallocate resources to meet changing demands
  • Provide reliable uptime and dedicated resources

Some hosting providers with VMware infrastructure are:

  • SingleHop
  • Hostway
  • Linode
  • HostDime
  • DigitalOcean

Developers & DevOps Teams

VMware supports a broad range of programming frameworks and DevOps tools. This makes it ideal for developers to build and test applications.

Developers can use VMware Fusion or Workstation Pro to set up virtual machines for different environments. This allows them to:

  • Test apps across Windows, Linux and macOS
  • Emulate devices and browser testing
  • Enable CI/CD with infrastructure automation
  • Model production environments for applications
  • Develop and demonstrate software to clients
  • Work in isolated sandboxes safely

vmKernel also provides APIs and SDKs for managing virtual infrastructure programmatically.

IT Admins & Virtualization Admins

IT admins heavily rely on VMware’s management tools to operate virtual infrastructure. VMware skills are highly valued for roles like:

  • Virtualization administrators
  • Cloud architects
  • Infrastructure engineers
  • Systems administrators
  • Network administrators
  • Storage administrators

IT admins can use VMware products to:

  • Architect software-defined data centers
  • Monitor resource utilization of clusters
  • Optimize performance and capacity
  • Automate provisioning and orchestration
  • Manage infrastructure-as-code with templates
  • Enable business continuity and DR

Partners & Resellers

As one of the top virtualization vendors, VMware has over 75,000 partners globally. These include:

  • Managed Service Providers
  • System Integrators
  • Cloud Solution Providers
  • ISVs and Hardware Vendors
  • Hosting Partners

VMware partners can get access to:

  • Sales incentives and enablement
  • Technical certifications
  • Licenses for internal use
  • Cooperative marketing
  • Joint solutions with VMware

By becoming VMware partners, organizations can drive more services, consulting and cloud revenue.

Key Takeaways

  • VMware virtualization solutions are used extensively by enterprises, managed service providers, cloud companies, SMBs, developers, IT admins and partners.
  • It helps drive cost savings, hardware optimization, cloud migrations, security, availability and agility for organizations.
  • Partners and resellers also leverage VMware’s solutions to provide services to their clients and get incentives from VMware.
  • With over 500,000 customers globally, VMware continues to be the market leader and the standard for virtual infrastructure.


VMware is a versatile virtualization platform offering value to various stakeholders. Large enterprises use VMware to build software-defined data centers that reduce costs and improve scalability. Managed service providers and cloud providers rely on VMware to offer IaaS solutions to customers. Small businesses use it to punch above their weight, compete and enable business continuity.

Developers leverage VMware desktop solutions to accelerate application development. IT administrators depend on VMware tools to manage and monitor virtualized environments efficiently. With a large partner ecosystem and over half a million customers, VMware continues its market dominance due to the immense value it adds across sectors.

Frequently Asked Questions

Q: Who uses VMware vSphere/ESXi?
vSphere is VMware’s virtualization platform built on top of the ESXi hypervisor. It is used by enterprises, managed service providers, cloud providers, SMBs and developers to run virtual machines.

Q: Is VMware only for large companies?
No, VMware solutions are also designed for small and mid-sized businesses. Products like vSphere Essentials provide SMBs the ability to virtualize servers and desktops.

Q: Does VMware support developers?
Yes, developers can leverage VMware desktop virtualization to build and test environments on Windows, Linux and macOS using the same hardware.

Q: What companies use VMware NSX?
VMware NSX is used by organizations that want to implement software-defined networking and security in software-defined data centers. Prominent users include GE, Southwest Airlines and Maple Leaf Sports.

Q: What tools do VMware Admins use?
IT admins rely on vCenter Server, vRealize Suite, vSphere Client, PowerCLI and OS-level tools to manage VMware infrastructure on a daily basis.

Q: Who are VMware partners?
VMware works with managed service providers, system integrators, public cloud providers, network & storage vendors and hardware OEMs. Some partners are Dell, HPE, Cisco, IBM, AWS and Microsoft Azure.

Q: Which cloud providers support VMware?
Major cloud providers like Amazon Web Services, Microsoft Azure, Google Cloud, Oracle Cloud, IBM Cloud and Alibaba Cloud offer VMware solutions on their infrastructure. This allows easy migration of VMware workloads.

Q: What companies offer VMware on rented servers?
There are specialized hosting providers like Hostway, SingleHop and iLand that allow you to rent VMware-virtualized servers and desktops on demand. These are used by companies to augment or migrate infrastructure.

Q: Where is VMware used geographically?
As an American company, VMware has massive deployment across the Americas. But it is also widely used across EMEA and APAC regions with growth in Australia, Singapore, India and the Middle East.

Q: Which industry uses VMware the most?
VMware is extensively used in IT, business services, telecom, healthcare, government, education and financial services industries. But it powers mission-critical systems across several other verticals due to flexibility.

Q: What companies offer managed VMware services?
Leading managed service providers like Rackspace, Navisite, Datapipe, HyperGrid offer VMware management, hosting, cloud migration and disaster recovery services for enterprises.

Q: Should small businesses invest in VMware?
Yes, SMBs and SMEs can realize significant ROI from reduced hardware costs, improved productivity and built-in availability that VMware offers. Solutions are tuned for smaller IT environments.

Q: Where do I get support for VMware products?
You can get technical support for VMware software from the company directly or from authorized partners and resellers. Certified professionals can also offer support services for VMware infrastructure.

Q: What skills are required to manage VMware environments?
IT admins should be proficient with virtualization, vSphere administration, vCenter operations, PowerCLI scripting and OS-level troubleshooting to manage production VMware environments.

Q: What companies provide VMware training?
Apart from VMware itself, authorized training partners like Global Knowledge and New Horizons offer classroom and online training programs covering VMware certifications for IT professionals.

Q: How can I become a VMware reseller?
You can enroll in the VMware partner program called Partner Connect based on your expertise and target services. VMware provides enablement, incentives and support to grow your bookings.

Q: Where can I obtain VMware licenses?
You can buy genuine VMware software licenses from authorized resellers listed on VMware’s website. Renewals and support subscriptions are also available from resellers.



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